Your Backyard Campaign
This Campaign was organised in conjunction with Armidale Visitors Information Centre and the Dumaresq Council. The Armidale region had taken on board a new logo ‘visitors thrive in Armidale’ with the aim to increase tourism and increase local knowledge in the region. The postcard had a competition which had 3 questions about the local region. The winner received a nights accommodation in one of Armidale’s prestige B&B’s. The postcard also featured an interesting fact on the front which was again relevant to the region. In addition to the postcard distribution a full page ad in the local paper was designed using the same graphics and concept.