LOGO and BRANDING
Based in Armidale, on the beautiful New England Tablelands, Tracy Wright has created Raw Fibre. A unique label which, as the name suggests is focused on manufacturing garments using beautiful natural fibres. Tracy’s rural origins have resulted in her seeking inspiration from the natural environment and the beauty it encapsulates.
This love of nature has carried through to the brand’s ethos. It also offers endless sources of inspiration for colour and design. A passion for quality fabrics and yarns, contributed to Raw Fibre’s first collection which is a collaboration of classic designs in linen, cotton and silk. The logo was developed to reflect the natural essence of the brand. The logo is easily transferable onto different mediums and works in black and white or colour. The background gives a warmth to the logo and encapsulates the raw fabric that is the essence of the brand.