Mooky was started in 2010, to fill a big gap in the children’s shoe market, providing stylish shoes with all the features that we look for as a parent – affordability, versatility, visually appeal, durability and functionality.
The design of the Mooky logo was established through a briefing with owner Amber Scales. Amber wanted the logo to be fun, modern and professional.
The line artwork was designed so that it would work in a variety of mediums from shoe labels to leather stamps to business cards. The logo has been a great success for the Mooky range and has endured the test of time.