The Herd Store was opened December 2016 by Acey Firth. Acey had purchased the amazing image of the black and white horses as the basis of her branding for the store. The Herd Store then needed a logo to work with this image which we created together.
The font for the HERD was changed slightly to give it individuality and style and then it was boxed in by the boarder. In addition to this a circular ‘brand’ type ‘h’ was created to work with the logo. This was used in various corporate ID items and stickers for the store and will work in conjunction with the logo when required.
The branding works as a black and white image with the yellow pop of colour for highlight text and is effective across all printed materials, from postcards to business cards.